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Author: Natalie Brooks

Natalie Brooks brings a distinctive perspective to technology journalism through her specialized focus on industrial computing systems and automation technologies, where she deciphers complex technical implementations for broader industry audiences. Her analytical approach particularly illuminates how IoT architectures and edge computing solutions are transforming traditional manufacturing and logistics sectors. With a methodology shaped by hands-on system evaluations, she consistently identifies meaningful patterns in emerging technologies that others might overlook, bridging the gap between engineering specifications and real-world business impact. This unique vantage point allows her to forecast how industrial innovations will cascade through adjacent technology sectors.
Instacart Pulls the Plug on AI-Pricing Tests After Backlash
AISoftwareStartups

Instacart Pulls the Plug on AI-Pricing Tests After Backlash

Instacart has shut down an AI tool that was running algorithmic price experiments on shoppers. The system resulted in different customers paying different prices for identical items from the same store.

by Natalie BrooksDecember 24, 2025
Motive Files for IPO Amid Legal Fight and Big Losses
BusinessInnovationStartups

Motive Files for IPO Amid Legal Fight and Big Losses

AI-powered fleet management company Motive has publicly filed for an IPO. The filing reveals growing revenue but also deepening losses and a major patent infringement lawsuit from competitor Samsara.

by Natalie BrooksDecember 24, 2025
Google’s Carbon Capture Bet for AI’s Energy Problem
CloudInnovationTechnology

Google’s Carbon Capture Bet for AI’s Energy Problem

Google is deploying carbon capture technology at a power plant to tackle emissions from its energy-hungry data centers. The system aims to capture 90% of CO2 and store it underground. This move highlights the growing tension between AI advancement and climate goals.

by Natalie BrooksDecember 24, 2025
AI CEOs Admit Automation is Way Harder Than They Thought
AIBusinessSoftware

AI CEOs Admit Automation is Way Harder Than They Thought

The CEOs of multi-billion-dollar AI companies Glean and Databricks are tempering expectations about AI automation. They reveal that complex internal projects often fail, pushing companies back to simpler models. They argue this high failure rate is actually healthy for innovation.

by Natalie BrooksDecember 24, 2025
The FCC Just Banned DJI Drones. Here’s What Actually Happens.
CybersecurityPolicyTechnology

The FCC Just Banned DJI Drones. Here’s What Actually Happens.

The FCC has officially blacklisted DJI and other foreign-made drones, citing national security. Current owners can keep flying, but the future of new models is uncertain. This move reshapes the entire U.S. drone market.

by Natalie BrooksDecember 24, 2025
OpenAI Just Launched Its ChatGPT App Store. Now What?
AIInnovationSoftware

OpenAI Just Launched Its ChatGPT App Store. Now What?

OpenAI has launched an app store for ChatGPT, allowing third-party apps to run natively inside conversations. This move turns the chatbot into a platform, but key challenges around developer revenue and app quality remain. The next few months will be critical.

by Natalie BrooksDecember 24, 2025
New York’s AI Safety Bill Got Watered Down After a Lobbying Blitz
BusinessPrivacySoftware

New York’s AI Safety Bill Got Watered Down After a Lobbying Blitz

New York’s landmark RAISE Act was significantly weakened before Governor Kathy Hochul signed it. A lobbying group including major universities and tech companies ran ads against the original bill, which had stricter safety rules for AI developers.

by Natalie BrooksDecember 24, 2025
postmarketOS 25.12 is here, and it’s a solid step for Linux phones
InnovationSoftwareTechnology

postmarketOS 25.12 is here, and it’s a solid step for Linux phones

postmarketOS, the Linux-based mobile OS, has launched version 25.12. This update brings a new Alpine Linux foundation, major UI refreshes for KDE and GNOME, and a more resilient package manager. It’s another incremental step toward a viable alternative mobile platform.

by Natalie BrooksDecember 24, 2025
North Korean Hackers Are Trying to Infiltrate Amazon
CybersecurityPrivacySoftware

North Korean Hackers Are Trying to Infiltrate Amazon

Amazon has stopped over 1,800 suspected DPRK operatives from getting remote tech jobs since April 2024. Their goal is to funnel wages back to fund the regime’s weapons programs, using hijacked identities of real software engineers.

by Natalie BrooksDecember 24, 2025
The EV Pivot Is Here, And It’s Costing Billions
InnovationManufacturingTechnology

The EV Pivot Is Here, And It’s Costing Billions

The EV hype cycle has officially crashed into reality. After years of euphoric projections, automakers like GM and Ford are taking massive financial hits as they scale back electric vehicle plans and double down on gas-powered trucks and SUVs instead.

by Natalie BrooksDecember 23, 2025

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