According to CRN, SentinelOne unveiled a massive AI-focused product lineup at its OneCon 2025 conference in Las Vegas, building on recent acquisitions including the $180 million Prompt Security deal from August and the $225 million Observo AI purchase from September. The announcements include three generally available AI security products for employee usage, code assistants, and custom applications, plus a beta product for agentic AI governance. New Purple AI capabilities now in preview feature agentic auto-investigations with dynamic reasoning, while the open-source Purple AI MCP Server is available on GitHub. The company also launched Wayfinder Threat Detection and Response managed services powered by a partnership with Google Cloud’s threat intelligence, offering four distinct service tiers combining AI with human expertise.
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The platform play is real
Here’s the thing – SentinelOne isn’t just adding AI features. They’re making a clear bid to become the central nervous system for security operations, and CEO Tomer Weingarten’s comments about much of the past decade’s cybersecurity tools becoming “irrelevant” are telling. They’re betting that the shift to AI agents will completely reshape the security landscape, and they want to be the platform that orchestrates everything. It’s a bold move that positions them against broader platform players while potentially leaving point solution vendors in a tough spot.
Buying their way to AI dominance
The acquisitions tell an interesting story. Prompt Security gives them immediate capability in the red-hot AI security space – protecting against data leaks from employee AI usage and securing AI-powered applications. But the Observo AI purchase is arguably more strategic for their platform ambitions. Being able to analyze data before it even hits the system? That’s a game-changer for threat detection speed. Basically, they’re not just building this stuff internally – they’re snapping up the best available technology and integrating it rapidly.
Who wins and who loses here?
This puts pressure on everyone. Traditional SIEM vendors now face a competitor that claims to be “the only SIEM on the market” with pre-analysis capabilities. Managed security service providers have to contend with SentinelOne’s new Wayfinder services that combine their AI with Google’s threat intelligence. And the entire AI security space just got more crowded with a well-funded player. The real question is whether customers are ready to trust so much of their security stack to one vendor. But if Weingarten is right about AI agents displacing existing tools, being early to this shift could pay off massively.
What this means for the channel
For partners, there’s both opportunity and disruption. The open-source MCP server and agentic capabilities create new service possibilities – building custom AI experiences on top of SentinelOne’s platform. But the managed services launch also means SentinelOne is competing more directly with some of their own partners. The key will be whether they can enable partners to build higher-value services rather than just resell products. If they get that balance right, this AI push could create significant new revenue streams for solution providers willing to adapt.
