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Tag: McKinsey & Company

The $160 Billion Martech Conundrum: Why Companies Can’t Prove ROI and How AI Might Help
BusinessInnovationTechnology

The $160 Billion Martech Conundrum: Why Companies Can’t Prove ROI and How AI Might Help

The Martech Investment Paradox Global businesses are projected to pour $160 billion into marketing technology this year alone, with spending…

by Natalie BrooksOctober 22, 2025November 2, 2025

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