Tag: Peacock (streaming service)

BusinessInnovationTechnology

Media Giants Pursue Sports Betting and Tech Innovations to Offset Soaring Broadcast Costs

Traditional media companies are aggressively pursuing sports betting partnerships and technological innovations to offset massive investments in live sports rights. With NBC projected to lose up to $1.4 billion annually on its new NBA package, industry leaders are exploring prediction markets and integrated platforms as potential revenue solutions.

Massive NBA Investments Drive Search for New Revenue

Traditional media companies are facing unprecedented financial pressures as they commit billions to live sports rights, with NBCUniversal and Amazon making staggering investments in NBA broadcasting rights, according to industry reports. NBC Sports is reportedly paying approximately $2.45 billion annually for 100 regular season games, while Amazon is committing about $1.8 billion for 67 regular season contests and playoff coverage.

by Natalie Brooks
BusinessTechnology

Apple TV and Peacock Announce Joint Streaming Package with Significant Consumer Discounts

Apple and NBCUniversal are joining forces with a new streaming bundle that merges Apple TV+’s acclaimed originals with Peacock’s extensive content library. The partnership, reportedly launching October 20, 2025, offers substantial savings compared to separate subscriptions. Subscribers will gain access to hit shows from both platforms alongside preview episodes to enhance content discovery.

Major Streaming Bundle Launch

In a significant move within the streaming media landscape, Apple TV+ and Peacock are reportedly preparing to launch a combined subscription package starting October 20, 2025, according to industry reports. Sources indicate the bundle will merge Apple’s premium original content with NBCUniversal’s extensive television catalog, live sports, and news programming, creating a comprehensive entertainment offering for U.S. subscribers.

by Natalie Brooks