The Shifting Landscape of Startup Valuations
In the rapidly evolving world of technology startups, what was once unimaginable is now being seriously discussed: the emergence of trillion-dollar privately held companies. While Apple made history in 2018 as the first public company to reach a $1 trillion market cap, today’s conversation has shifted to whether private startups could achieve similar valuations. This represents a seismic shift from just six years ago, when Uber’s $76 billion valuation represented the pinnacle of startup success.
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The staggering growth trajectory is evident across the ecosystem. As Bessemer partner Talia Goldberg noted, the total valuation of companies on Bessemer’s Cloud 100 list has grown tenfold over the past decade. “Soon,” she predicts, “the average private valuation will be $112 billion.” This explosive growth raises fundamental questions about how we categorize, regulate, and even conceptualize companies at this scale.
What’s in a Name? The Evolution of Startup Terminology
The term “unicorn,” coined by Aileen Lee in 2013 to describe billion-dollar startups, has lost its rarity in today’s market. With billion-dollar startups becoming increasingly common, investors and industry observers are proposing new terminology for the next generation of valuation milestones.
Samir Kumar of Touring Capital suggests “triceratops” for trillion-dollar companies, noting that “if you think of triceratops you think of an unstoppable creature and brute force. Kind of like how trillion-dollar valuation startups will be created.” Other proposals include John Cowgill’s “gigacorn” and Felicis founder Aydin Senkut’s “terracaps,” with Senkut arguing that “‘terra’ for trillion… is the next logical jump after unicorns and decacorns. At that scale, ‘startup’ doesn’t cut it. A terracap isn’t really a startup. It’s a sovereign economy with a cap table.”
Perhaps the most colorful suggestion comes from Matrix managing partner Antonio Rodriguez: “At a trillion dollars, we’re going to have to call them Kaiju-corns! Because like the fabled monsters from the center of the Earth, they are big and strong and stomping all over the rest of the startup ecosystem.”, according to recent developments
The Branding Power of the “Startup” Label
Goldberg makes a crucial observation about why massive companies might cling to the startup label: “Calling a trillion dollar company a ‘startup’ is an exercise in branding. It is a way for founders to keep the innovation narrative.” This linguistic flexibility allows companies to maintain their innovative ethos even as they reach unprecedented scale, potentially helping them attract talent and maintain cultural momentum.
However, Amplify Partners GP Sunil Dhaliwal offers a counterpoint, suggesting we should “give the unicorn metaphor a rest. It served its purpose, but saying decacorn, centicorn, or kilocorn has become meaningless.” He emphasizes that while a few companies might reach trillion-dollar valuations, “this is definitely not a category of companies anytime soon.”
The Exit Conundrum: Public Markets vs. Private Perpetuity
The emergence of potential trillion-dollar private companies creates complex challenges for the traditional venture capital model, which typically depends on exits through IPOs or acquisitions. Touring’s Kumar poses the critical question: “If you’re investing in a startup worth a trillion dollars, what exit are you underwriting to? How is there any other exit besides going public?”
He raises valid concerns about whether public markets could absorb such massive valuations, noting “how many trillion-dollar startups will be able to put up the numbers to justify that valuation in the public markets? None of this is remotely close to being reasonable.”
The solution may lie in companies following SpaceX’s example of remaining private while creating liquidity through secondary markets and tender offers. This approach allows founders and early investors to realize returns without subjecting the company to public market pressures and quarterly reporting requirements.
The Growth Disparity Driving Private Market Enthusiasm
Senkut highlights a crucial dynamic fueling investor interest in private companies: “The biggest delta we’ve ever seen now exists between private and public growth. The best private companies are growing at 400%, while the best publics struggle to hit 20%. Capital is going to go where the growth is. And right now, that’s private markets.”
This growth disparity, particularly evident in AI companies, helps explain why private market valuations continue to climb despite economic uncertainties. The massive $900 million funding round for Oura, valuing the wearables company at $11 billion, demonstrates continued investor appetite for promising private companies across sectors., as detailed analysis
Regulatory Implications and Market Evolution
The rise of potential trillion-dollar private companies coincides with regulatory discussions about opening retirement plans to private assets. This convergence raises important questions about disclosure requirements, investor protection, and how traditional public market safeguards might apply to increasingly massive private entities.
As these companies approach the scale of sovereign economies, as Senkut suggests, their impact extends beyond traditional business considerations to broader economic and regulatory implications that policymakers are only beginning to address.
The journey toward trillion-dollar startups represents more than just numerical milestones—it signals a fundamental transformation in how companies grow, raise capital, and operate in the global economy. While the terminology may evolve from unicorns to “terracaps” or “Kaiju-corns,” the underlying shift toward massive private companies appears to be accelerating, challenging conventional wisdom about corporate growth trajectories and exit strategies.
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