According to EU-Startups, Manchester-based startup Voxelo has secured €346,000 in the first close of its pre-Seed funding round. The company, founded in 2025, is building an AI-powered platform that turns a simple product video into a production-ready 3D digital twin in about two hours. This “UG3D” technology then generates various content formats like interactive 3D, AR experiences, and studio-quality imagery. The round is backed by advisor and investor Andy Gray, former Director at eBay and co-founder of KnownOrigin. The founding team includes CEO Vladimir Mulhem, COO Ben McKay, and CTO Roman Bromidge, who collectively have over 50 years in e-commerce and tech. Early customers already include brands like Cosatto and British Attire.
A crowded but growing arena
Here’s the thing: Voxelo’s raise is a relatively small bet in a space that’s getting pretty noisy. The article points out much larger recent rounds, like Covision Media’s €5 million and SpAItial’s whopping €11.4 million Seed round. Those companies are playing in the deep end, focusing on enterprise-grade digital twins and complex 3D environment generation. Voxelo’s angle is different—and arguably smarter for a pre-Seed startup. They’re not trying to rebuild the universe in 3D. They’re targeting a very specific, painful problem for e-commerce teams: creating good-looking, versatile product content without a massive budget or a PhD in 3D modeling.
The real problem they’re solving
COO Ben McKay nailed it when he said product content creation is “too hard, too costly and too creatively limited when budgets are tight.” And let’s be honest, when are budgets not tight? Most AI tools for content right now are either prone to weird hallucinations or stuck in the 2D world. Voxelo’s promise is to start with a physical object—you just take a video of it—and then spin up a whole content suite from that single source. That’s a compelling workflow. If it works reliably, it removes a ton of friction. You don’t need a separate photoshoot, a 3D scanner, and an AR developer. You just need a smartphone and their platform at voxelo.ai. For small and medium brands, that could be a game-changer.
Is this the future of product pages?
Investor Andy Gray talks about that “lightbulb moment” seeing their models, and I get it. The standard e-commerce product page is stale. A carousel of 2D images is so 2010. But is the world ready for 3D and AR as the default? The tech has been “the next big thing” for years. The hurdle has never really been the capability to create 3D assets—it’s been making that creation process stupidly simple and cheap enough for mass adoption. That’s Voxelo’s bet. They’re not selling the most advanced 3D engine on the planet. They’re selling simplicity and speed for merchandisers. If they can crack that usability and deliver consistent quality, they might find a solid niche even among the giants raising tens of millions.
The road ahead
So, what’s next? The pre-Seed round is still open for a final close, which means they’re likely using this first chunk to prove more, drive adoption with their early customers, and refine those beta features like lifestyle imagery. The offer of 10,000 free credits is a smart move to get people in the door. The real test will be scaling the tech and maintaining that “simple, consistent and reliable” experience CTO Roman Bromidge promises. When you’re automating something as complex as 3D model generation from video, edge cases and weird product materials can become a nightmare. But if they navigate that, they’re plugging into a massive need. Better, more immersive product content isn’t a luxury anymore; it’s basically table stakes for competing online. Voxelo just wants to make it accessible to everyone.
