Latin American Tech Leaders Emphasize Human Collaboration in Digital Shift at Riviera Maya Summit

Tech Ecosystem Gathers for Transformative Dialogue

The second annual XChange LATAM conference launched in Mexico’s Riviera Maya, bringing together prominent figures from Latin America’s technology sector. According to reports from the event organized by ITSitio Group and The Channel Company, the opening day focused on how artificial intelligence and human collaboration are reshaping regional business strategies.

Tech Ecosystem Gathers for Transformative Dialogue
Emphasis on Genuine Partnerships
AI Delivering Tangible Business Impact
Human-Centric Technology Approach
IBM’s Ecosystem Transformation
Strategic Boardroom Sessions
Collaboration as Cornerstone

Emphasis on Genuine Partnerships

Fabián Sotomayor, Country Manager of ITSitio Group, reportedly highlighted the rapid expansion of Latin America’s channel ecosystem during his welcome address. Juan Martín Carballo, CEO of ITSitio Group, then set the conference tone with a message centered on collective progress. “This event is about connecting, inspiring and transforming,” Carballo stated from the stage, according to event transcripts.

Sources indicate Carballo challenged regional tendencies toward protectionism, noting that “connection creates energy and new business opportunities.” He encouraged attendees to view the event as a platform for building strategic alliances, suggesting that “many of you are sitting next to someone who could become your next strategic ally.”, according to related news

AI Delivering Tangible Business Impact

Desirée Jaimovich, Editorial Director of ITSitio Group, delivered the opening keynote titled “Augmented Humanity: The Real Value Of Artificial Intelligence.” Her presentation, backed by compelling data, demonstrated AI’s transition from theoretical promise to measurable business results.

“Sixty-seven percent of business leaders surveyed by IBM said that after implementing AI, their revenues grew by 25 percent,” Jaimovich reported, according to event coverage. “We’re no longer talking about theory — AI is generating tangible economic results.”

Analysts suggest she identified three primary areas where AI is transforming organizations: cost and time reduction, innovation acceleration, and new revenue generation. Jaimovich emphasized strategic adoption, advising companies to ask “What problem am I trying to solve?” before implementing AI tools.

Human-Centric Technology Approach

The keynote struck a distinctly human-centered chord, with Jaimovich stating that “AI allows me to be an augmented human. I can produce more, better and faster — without losing my human touch. AI doesn’t replace my humanity; it amplifies it.” This perspective, according to reports, reinforced the event’s overarching theme that technology should enhance rather than replace human potential.

IBM’s Ecosystem Transformation

Ricardo Matto, Ecosystem & Alliances Country Manager at IBM Mexico, outlined how the 114-year-old company has reinvented itself around a completely ecosystem-driven business model. “The future is not something we wait for. The future is something we build — and we build it with technology,” Matto stated during his presentation.

The report indicates IBM has shifted from direct sales to three partnership models following a strategic transformation beginning in 2019. Matto revealed that IBM has invested over $20 billion in strategic acquisitions over the past five years, with the $34 billion purchase of Red Hat marking a pivotal moment that “opened a new era for IBM.”

Strategic Boardroom Sessions

Following the main presentations, attendees participated in the event’s signature boardroom sessions — structured one-on-one meetings between prequalified channel partners and vendors. Sources indicate these 25-30 minute sessions facilitated solution presentations, feedback exchange, and synergy exploration.

Sebastián Magnarelli, who oversees the program structure, explained that “the boardroom is the star of the event. It’s a chance for meaningful, results-oriented discussions that go far beyond traditional networking.” This format has reportedly become central to XChange LATAM’s mission of fostering strategic conversations and long-term alliances.

Collaboration as Cornerstone

The first day of XChange LATAM 2025 made clear that while technology remains essential, true transformation is driven by human connection. According to event summaries, collaboration, openness and shared learning emerged as the cornerstones of Latin America‘s digital evolution.

Carballo summarized the approach: “We want to offer tools that go beyond technology — resources that help companies make better decisions, manage their businesses and adapt to this dynamic environment.” This human-centered perspective on digital transformation sets the tone for continued discussions throughout the two-day conference in the Riviera Maya.

References

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