Netflix Shifts Focus to Monetization and Live Content as Streaming Rivals Gain Ground
Netflix is prioritizing monetization of its existing subscriber base through video podcasts and live sports, according to industry reports. Meanwhile, competitors such as ESPN and Disney+ are making significant strides in subscriber acquisition and content diversification, reshaping the streaming landscape.
Netflix’s Strategic Evolution
As Netflix prepares to release its quarterly earnings, analysts suggest the streaming giant is shifting its focus from subscriber growth to maximizing revenue from its established user base. According to reports, Netflix has entered into an exclusive partnership with Spotify to stream video podcasts, a move that signals its deepening investment in live and ad-supported content. The agreement reportedly requires Spotify to remove its video podcasts from YouTube, positioning Netflix to compete more directly with the Google-owned platform.