Samsung’s indecision about using Exynos or Snapdragon chips for the Galaxy S26 reveals deeper strategic challenges. The company’s chip dilemma could define its competitive position for years to come.
Samsung is reportedly planning a major strategic shift by using its own Exynos chips across the entire Galaxy S26 series. The new 2nm Exynos 2600 chip is said to significantly outperform both Qualcomm’s upcoming Snapdragon and Apple’s A19 Pro processors. This move would mark a departure from Samsung’s previous mixed approach of using both Exynos and Snapdragon chips in different markets.
Samsung is reportedly planning a significant strategic pivot by equipping its entire Galaxy S26 smartphone lineup, including the flagship Ultra model, with its homegrown Exynos processors instead of Qualcomm’s Snapdragon chips. According to reports from Hankyung via 9to5Google, this move represents a major departure from the company’s previous strategy of using different processors in different regions.
