Samsung’s indecision about using Exynos or Snapdragon chips for the Galaxy S26 reveals deeper strategic challenges. The company’s chip dilemma could define its competitive position for years to come.
Early performance leaks suggest Samsung’s upcoming Exynos 2600 could outperform Qualcomm’s Snapdragon 8 Gen 5 in CPU benchmarks. This potential reversal of fortunes could dramatically reshape the mobile processor landscape and challenge Qualcomm’s long-standing dominance.
Microsoft appears to be creating a two-tier Windows ecosystem where new features debut exclusively on Arm processors. This strategic shift could reshape the PC market and challenge Intel and AMD’s position.
Samsung’s Exynos 2600 chipset is making a comeback with promising performance improvements. However, the real battle will be fought on power efficiency and thermal management fronts against Qualcomm’s dominance.
Microsoft has rolled out a significant update to Windows 11 that improves game compatibility on Arm-based laptops. The enhanced Prism emulation layer now supports AVX and AVX2 instructions, allowing previously incompatible titles to launch. However, reports indicate performance varies widely across different games.
Microsoft has reportedly delivered a substantial improvement to Windows 11’s capability to run PC games on Arm-based laptops, according to sources familiar with the latest OS update. The October 2025 update (KB5066835) brings significant enhancements to Prism, Microsoft’s emulation layer that enables x86 applications and games to operate on Arm processors like Qualcomm’s Snapdragon X series.
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Samsung is reportedly planning a major strategic shift by using its own Exynos chips across the entire Galaxy S26 series. The new 2nm Exynos 2600 chip is said to significantly outperform both Qualcomm’s upcoming Snapdragon and Apple’s A19 Pro processors. This move would mark a departure from Samsung’s previous mixed approach of using both Exynos and Snapdragon chips in different markets.
Samsung is reportedly planning a significant strategic pivot by equipping its entire Galaxy S26 smartphone lineup, including the flagship Ultra model, with its homegrown Exynos processors instead of Qualcomm’s Snapdragon chips. According to reports from Hankyung via 9to5Google, this move represents a major departure from the company’s previous strategy of using different processors in different regions.
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Microsoft’s flagship Surface Laptop 7 has dropped to its lowest price yet at $950, according to retail reports. The latest model features Snapdragon X series processors and reportedly delivers nearly 20 hours of battery life. Multiple configurations are available with discounts reaching up to $500 during the current promotion.
Microsoft’s Surface Laptop 7 has reportedly reached its most affordable price point yet, with the 13.8-inch model now available for $950 at Best Buy. According to sources, this represents a $250 discount from the standard $1,200 retail price, marking one of the most significant price reductions seen on this configuration since its release.
